Store Visits and Ecommerce Performance With PPC

foot traffic case study white shark media

Industry

Retail

Challenge

The client struggled with inconsistent store visit tracking due to failing to meet Google’s eligibility thresholds. This made it difficult to access vital data, resulting in gaps in campaign performance insights and decision-making.

Results

The campaign drove a 960% increase in store visits and a 225% increase in online sales. Conversion actions grew 575% year-to-date, driven by better tracking, optimized budgets, and creative ad refreshes.

Key Products

+960%

Store Visit Increase

+575%

Conversion Action Growth

+225%

Online Sales Growth

“They are easy to work with and willing to shift strategy to accommodate any request. They do this all while providing great feedback regarding new strategy and providing knowledge/insights on all Google products.”

Michael Herschel IV

FMG

Turks Furniture

Turk Furniture is a long-established retail furniture company based in Joliet, IL, known for its wide selection of home furnishings and exceptional service. As a locally rooted business, they sought to strengthen their presence both online and in-store to meet evolving consumer expectations.

The Challenge

Turk Furniture faced issues with inconsistent tracking of store visits in Google Ads due to falling below eligibility thresholds. This resulted in long periods with limited visibility into offline performance. The lack of reliable store visit data impaired campaign optimization and overall marketing decisions.

The Solution

We launched a Performance Max campaign tailored to Turk Furniture’s store visit and lead generation goals. The campaign leveraged custom audiences, dynamic ad formats, remarketing lists, and search-based themes to attract local, high-intent shoppers.

To capture peak demand, we adopted a dynamic investment strategy—scaling budget during promotional periods to maximize returns. We also enhanced conversion tracking with improved data integrations and kept the campaign fresh with regular creative updates tied to seasonal sales.

“Our client is very happy with their campaigns. Overall performance has been great!”
— Furniture Marketing Group

The Results

Thanks to a strategic and data-driven approach, Turk Furniture experienced:

960% increase in tracked store visits
225% growth in ecommerce sales
575% year-to-date growth in conversion actions

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These results were enabled by aligning campaigns with Google’s tracking requirements and maximizing reach through smart budget allocation and fresh creative.